The Handshake
The Virtual Handshake
Online social networks such as LinkedIn, blogs, and Meetup have enjoyed phenomenal growth in the past year. They are among many new social software tools in an arsenal that also includes virtual communities, social network sites, and much more.
The Point of the Deal: How to Negotiate When Yes Is Not Enough
Why do so many deals that look good on paper end up in tatters? Deal makers often treat the handshake or signed contract - getting to "yes" - as the final destination in their bargaining journey....
Internet Marketing for Information Technology Companies
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential.
Internet Marketing & e-Commerce
INTERNET MARKETING & E-COMMERCE, 2e, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and pay Copyr
Issues In Internet Marketing
The Internet, and its incorporation in what many of us refer to as ‘‘traditional’’ marketing management, presents marketing mangers and academics with as many challenges as it does opportunities.
Direct
Direct Magazine covers everything of interest to the direct marketing professional, including postal and regulatory concerns, internet marketing and all the other challenges facing direct marketing professionals.







