Relationship Marketing
Marketing Made Simple
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques.
Customer Relationship Management
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world?
Mobile Customer Relationship Management
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.
Relationship between Exporters and their Foreign Sales and Marketing Intermediaries
Middlemen in international markets are one of the most critical components of firms' international marketing strategy. They constitute the main link between the exporter and the local market, and are thereby the "extended arm" of the exporter organisation.
Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference.
This e-book represents a collaborative effort between JBIM and the Academy of Marketing Science (AMS). The articles represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference.
Customer Relationship Management
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