Internet Marketing
Media Promotion & Marketing for Broadcasting, Cable & the Internet
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.
Managing Customer Relationships on the Internet
For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets.
One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.
Customer Share Marketing
Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques.
Internet Direct Mail
Retail: $44.95 (36% off!)
(Overstock Books)
Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it`s more effective!
Mcgraw-Hill Guerilla Marketing on the Internet
** Clearance Item: Limited Availability, New, 100% Guaranteed ** Use proven Guerrilla marketing strategies / 304 Pages / Publisher: Entrepreneur Press (June 26, 2008) / By Levinson & Meyerson & Scarborough / Paperback